Signs are expanding communication mediums that respond to our mobile lifestyles. Thoughtful use of the visibility features of your business site expands your ability to communicate with passersby. Regardless of the type used, your signage must be appealing to your customers and the message must be readable.
Building Mounted signs • Freestanding signs • Interior signs
Many of the sign types fall into more than one of the above location-based categories. For example, channel letters can be either building-mounted, freestanding, or even an interior sign. As you read this section, keep in mind that there are dozens of possible sign options and configurations, each as unique as a business' needs.
Building mounted on-premise signs may be attached to the roof, parapet, marquee, or building fascia. These signs may be either parallel or perpendicular to the building surface.
Freestanding on-premise signs are generally supported by a structure attached to or cast in a foundation. . The structure and attachments to the foundation may be concealed with a decorative covering. Freestanding signs can be further enhanced by landscaping.
On-premise signs can be either internally or externally illuminated (click to link to additional important detail about illumination). For retail businesses, on-premise signs should be illuminated to accomplish communication with potential customers during nighttime hours.
Changeable copy boards or electronic message centers enhance a sign's effectiveness by providing space to advertise time dependent messages. Such sign or sign additions can be electronically controlled (the electronic message center), or changed manually (the changeable copy sign).
Interior on-premise signs are those that advertise the location of businesses located in a common building such as a mall, office building, entertainment complex etc. They have two major purposes: (1) to influence buyer choices and encourage certain "point of purchase" transactions; and (2) to provide guidance in a safe and efficient manner, as required by local regulatory authorities (such as the Fire Marshall) and federal law, particularly the Americans with Disabilities Act (ADA)
All content including designs, text, graphics, pictures, video, information, applications, software, music, sound and other files, and their selection and arrangement (the "Site Content"), are the proprietary property of the AGDS, its users or its licensors with all rights reserved.
